A home shouldn’t cost anywhere near half your paycheck.

Nearly 19 million U.S. households today pay half or more of their income on a place to live. That means 1 in 6 families are denied the personal and economic stability that safe, decent and affordable housing provides. That means that 1 in 6 families are forced to make impossible choices. 

A safe home. Nutritious food on the table. Health care. Access to good schools. Reliable transportation. Which would you choose?

When the cost of home is your family’s future, the cost is too high. And when the cost of home is any family’s future, that’s something none of us can afford. That’s why we’re joining hundreds of Habitat for Humanity organizations across the country to launch our first national advocacy campaign: Cost of Home.

help us make the cost of home something we all can afford

contact your legislators

Your voice has influence. By sharing your support of the need for home affordability to policymakers at all levels of government, you are helping us make the #CostOfHome something we all can afford.


engage on social media

Post on social media, using #CostOfHome, tag us [@HabitatPinellasPasco] and link to Habitat’s Cost of Home website, habitat.org/costofhome.

get the facts on housing

Did you know that because of increased housing costs and growing income inequality, nearly one-third of households in the United States face cost burdens, with housing requiring either 30 percent of their income (cost-burdened) or 50 percent (severely cost-burdened)?

cost of home focus areas

Bold action is needed to address the increasing cost of housing and to support the residential needs of low-income individuals and families nationwide, which is why Habitat for Humanity has launched Cost of Home, a national advocacy campaign. Over the next 5 years, we will engage housing advocates, Habitat homeowners, volunteers and supporters, as well as federal, state and local policymakers to advance access to safe, decent and affordable homes by focusing on four key issues.

cost of home focus areas

Almost every area in the U.S. faces a shortage of safe, decent and affordable homes, particularly ones available to those earning modest incomes. This campaign will support advocacy for policies that enable the production and preservation of and access to homes affordable to lower-income households.

Land is often among the greatest costs encountered in developing homes, whether for rental or for ownership. The Cost of Home campaign will support advocacy for land acquisition, use, and development related policies that bring down the cost to build, and otherwise stimulate the production and preservation of affordable housing, promote fair housing, and fully reflect community needs.

Credit is difficult, if not impossible, for many households to access, and minority and lower income applicants often do not have access to credit at all or have access to only predatory credit. The campaign will support advocacy for policies that increase and broaden access to safe and sound credit for underserved populations.

At Habitat, we know that home isn’t just a building; it includes the community and resources in which you live, work and grow. Affordable homes must be built in environmentally sound areas with access to economic and social opportunity, and viable transportation. Moreover, as communities experience increasingly new development and investment, they need systems in place to preserve affordability and prevent the displacement of current residents, many of whom are lower income. Independent of location, homes must be well-constructed and mitigated against disasters to control the health, maintenance, sustainability and energy costs of the home. The campaign will support advocacy for policies that protect and strengthen neighborhoods and enable communities to thrive.